We cannot stress enough the importance of a properly written press release. While you are writing your press release, keep your target audience in mind. Concurrently, keep in mind that part of your audience will be an editor, reporter or journalist. This is very important as these are the individuals who if they like your story, will publish it offering you another arm of exposure.
Be sure that the first paragraph of the press release answers the important questions such as Who, What, When Where and Why. You might have one sentence not to loose the editor/journalist.
The material in your press release needs to be accurate, easily readable and to the level. A well written press release does not need to be a novel. Remember the purpose of a press release would be to entice your reader or journalist get in touch with you for more information. You may not must tell your Companies entire life history. In reality, shorter press releases (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists could be looking for a short informative bit of information to fill a spot in a magazine, paper or internet site. Maybe you have seen short snip-its inside the side of a magazine, or down the side from the page on a website. Guess in which the information originates from.
A carefully written and informative press release will be sure to capture your eyes of journalists. Make sure you take your time, and edit your release carefully. Section 2 – Usually Do Not Embellish or Exaggerate Your Press Release Grammar. As we know a highly written press release, with perfect timing will give you the exposure everyone is looking and longing for.
Now you have written your press release, submitted it for distribution and they are receiving calls and emails about this, you will without doubt have some questions to be answered.
If your press release is written with embellishments, you are going to rapidly lose credibility. Keep in mind, that this loss in credibility will also carry to future pr releases. Journalists will remember a source. They will likely remember a reputation. They are going to remember a website. If you leave a poor taste in their mouth, they are going to keep this in mind experience. This implies the very next time you submit a press release, which may be accurate the second time around, will not be considered by way of a journalist that remembers you as someone who will embellish a story. Do not embellish or exaggerate your press release.
Make certain if you use facts and figures to enhance your story, that you simply provide types of these numbers where you can. The explanation for this is simple. It adds credibility. In the event you publish figures or information, even though the details are accurate, people might go with all the theory “it should be to good to be real”. Again, although completely innocent, can result in appear stretching the facts. And again, this will lead to your press release possibly being overlooked later on.
If the information is true, and also you cannot support it, if possible go conservative and tell them once they contact you. This may not really be possible, but bear in mind, you do not wish to turn a journalist/editor off.
Section 3 – Grammar Please make sure that your press release continues to be read, edited and re-read before submission. A poorly written press release will be a very fast switch off for any journalist or editor. A poorly written press release will also be a negative reflection for any Company.
By doing this, it will be possible to catch any grammatical errors. Although some of the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically reduce the opportunity for error.
Print your press release. By printing your press release and reading a paper copy, you will probably catch any errors. This works great for press releases which may be a little on the longer side.
Perhaps use a coworker or friend review your press release. Sometimes another set of eyes may catch a mistake. While you might have read and re-read your projects, sometimes if you are extremely focused, you might tune an error out.
Delay until the morning and re-read your press release. You will not believe just what a difference a night of sleep are capable of doing for you personally when you are writing. As soon as your bright and fresh, re-read your press release to ensure it really is precisely how you would like it.
If everything reads well and then there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire happens to be using a number of editors in order to provide the writing service or editing service to your press release. Even though this feature is not really currently available, we are concentrating on this for you personally.
Section 4 – How Often In The Event You Submit Your Press Release? At 24-7 Press Release Newswire we provide you with various kinds of press release distribution starting from basic to professional. Our professional find out more is under our Mass Media Distribution program and includes press news distribution to a pool of approximately 80,000 journalists, 4000 websites, opt in journalists that request news to be sent straight to their inbox not to mention relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The Newest York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution is also delivered to opt in feed subscribers that sign up to pull our headlines for content on their websites. When our headlines are updated, their headlines can also be updated. Part of this wonderful press distribution is associated with our partnership with PR Newswire.
Given that we have wowed you with what type of press release distribution we are designed for, we should let you know that the poorly written press release will get basically no pickup. This means that although some places could possibly publish your press release (not a lot of places though), when it is poorly written, it will likely be immediately disregarded. This signifies that journalists will see it and disregard it. They will also, more than likely disregard future pr releases from the same source/Company.
Section 5 – How Many Times In The Event You Submit Your Press Release? We have this question motivated to us often times and today made our minds up to finally include this little bit of information within our Press Release Writing Tips section.
So how often should you submit your press release? Guideline is once to twice a month. However, if you do not have news worth mentioning, then every month is a great principle.
Many Companies undergo changes. Management changes, product changes, service changes or other changes. To never have something to publish about, generally in most companies will be rare. Have you got a hot new service you happen to be now providing? Have you got a great new service you plan to offer you springing up later on that you would like to inform the general public of? Do you have newer widget whlexk you might be importing that nobody else has? Have you been hiring new executive coming from a Fortune 500 Company which will add an focal point in your organization? These are just several ideas to bear in mind.
A lot of our customers have found using a combination of our Mass Media Distribution press distribution type once a month, along with a lesser level of distribution at a second time in the same month to function well for them.