Web Marketing Services – As the web continues to change and become more mobile and diverse, one critical element in successful Internet marketing remains constant: search engine optimisation (SEO). At least 90% of all clicks, both from traditional desktop computers and from cellular devices, come due to someone typing a query into a search engine. Search still far outshines social media and paid advertising as the way many people find your business online-and it is less expensive. Poor SEO strategy can make a website invisible to potential prospects-on the other hand, smart SEO can bring in more visitors, leads and sales!
What exactly is SEO? SEO will be the art and science of designing and marketing a web site so that it appears on the first page (as near as is possible to the peak in the list) when a potential customer types in a query for a service or product. It really is a highly complex field which involves years of training and also on-going study because search engine listings as well as the web itself are constantly changing. Successful SEO involves web design, a site’s technical architecture as well as the intensely well-researched use of marketing search phrases into well-written, customer-focused content (blogs, website text, pr releases, etc.) that gets noticed positively from the major search engines.
Can I DIY my SEO? Certainly not. So that you can put an excellent, long term website marketing strategy together, you need a certified SEO expert. It requires constant, intensive work and study so that you can do SEO successfully-it’s a complete-time job. This is particularly true as search engines are usually changing their search algorithms, as well as the increasing switch to a mobile web is constantly shaking the SEO field up. You should spend your time doing whatever you do best in your business, which explains why you need a certified SEO expert to aid. It is a smart investment which will improve your ROI for many years.
Our History in Certified SEO – Here at Affordable Web Site Design and Marketing, Inc., our certified SEO expert worked within the white-hat SEO field for fifteen years, constantly staying on top of the latest developments in the market. We feel in building ethical SEO right into the site design and architecture for each of our clients. We assist them to develop comprehensive website marketing plans that involve hours of intense marketing research. We strictly stick to SEO best practices (called white-hat SEO) and apply our expertise to assist our clients’ websites stay on the first page of search inquiries involving their goods, services and locations.
White Hat SEO vs. Black Hat SEO – Be skeptical of SEO firms promising you the top spot on every search query on each and every online search engine ever designed for a “small fee.” This could seem to be a bargain, however it isn’t. To begin with, this is impossible. Second, it is actually unethical. These black-hat tactics usually involve sloppy moves like keyword stuffing, shady link building and submitting your site to 1000s of spam websites. Google, Bing and Yahoo constantly tweak and redesign their search algorithms to remove websites using these kinds of unethical SEO tactics off their search engine rankings. This can severely damage any website’s visibility and reputation, sending your SEO investment down a black hole.
While we cannot promise which our websites will be number one on every applicable search query, we all do promise to constantly strive to keep our clients’ websites as close to the the surface of the first page while we possibly can-always using ethical, white hat SEO strategies that increase your website’s visibility, reputation, usability and customer satisfaction.
How Can We Implement a Smart SEO Strategy? The very first phase of each and every website development or website marketing project involves a heavy quantity of marketing research. This is necessary to make certain we are baynah your SEO dollars within the most successful direction. Once we understand your business, the competition along with your target market, we receive to function building SEO into the website’s design, architecture and content, with an eye toward keeping it all mobile. Remember:
90% of all the clicks (visits to websites) come from organic searches on yahoo, Bing, etc. (Way over social networking or paid advertising.) Organic SEO is less expensive than sponsored search engine results and generates a lot more traffic over time, which is actually a very smart, long term business investment. Simultaneously, to have the ball rolling, we often complement SEO with pay-per-click advertising to trigger results whilst the SEO method is entering effect and gathering speed. SEO is essential for businesses just starting out, established firms that wish to maintain their market share and brand recognition-as well as everyone in the middle.