The idea is in the term, itself: Brainstorm. Your mind unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and most importantly from a business standpoint–which ideas make money? That’s the key question.
Sometimes our brains settle into “sleep mode” and attempting to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The more marketing ideas you draw from the better your chances of discovering that golden nugget. There are numerous methods to move How To Invent A Product from grey to green matter. Here are some tips:
Don’t Leave Home Without One – Write it down! No matter how many ideas you might have, always have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record the idea. One never knows when a concept may surface. If you’re like me, from pen may be out of mind!
One of the better tools will be the smartphone. The QWERTY keyboards are well designed for rapid idea recording. And, if you find yourself without any way of writing it down, well…leave a voicemail.
Find the Right Environment – If you think better in a quiet room ensure you start brainstorming in this setting. Our company is often flooded with excessive “noise clutter” inside our casual and working lives. If quiet is what you need, then look for the empty conference room (or janitor’s closet) away from telephone calls, emails and interruptions. Realize that quiet place and let your mind settle. Take a deep breath and clear the clutter, blow out your brain dust and pay attention to the silence.
A few of your best ideas surface within the strangest places. Yes, the shower is a great place. For some odd reason my mind works well inside the shower. Perhaps it’s the positive ions or even the flowing water in the minor key of nature (most sounds of nature are in a minor key for you personally musicians). Granted, it may be hard to create down ideas within the shower, however for some odd reason ideas often flow using the water.
And when you find the right environment, write Those ideas down. Stupid ideas. Strange ideas. Left field ideas…all the ideas.
Timing is Everything – Some brains think better in the morning and some better inside the evening. Some don’t think in any way but that’s another matter.
To me, my brain is sharper each morning. Once that cup of joe hits my neurons and mixes with a few dopamine my mind is off and running. Thus, if it is ideas you will need, make sure to set aside focused time for you to jot down How To Submit A Patent at the duration of peak intellectual alertness.
Should you be on the opposite side along with your brain is likely to set with the sun, be sure to capitalize on the “night person” benefits. One benefit from the evening owl personality is the fact great ideas may come during the night, rest in your sleeping brain, and then upon waking they offer just the solution you were seeking. The phrase, “sleep onto it” has more benefits we realize. Besides sleep encourage patience however it allows ideas to ferment and incubate.
Whiteboard Magic – The whiteboard is probably the best brainstorming tools ever invented. Should I don’t possess a whiteboard I think it is hard to think, particularly when I need to “think out loud.” Just take a look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to watch.
Even if you are like me along with your handwriting looks encrypted, the white board is a fantastic tool to “let it all flow.” The white board enables writing, erasing, easy editing, multiple colors and additionally—it forces one to keep your thoughts brief. Furthermore, ideas from a group meeting are easily incorporated onto the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical along with the words/ideas you record. Clear, concise as well as in-depth strategic marketing analysis is really a natural by-product of good whiteboard use. Don’t underestimate the simplicity with this tool. Cavemen may have written the initial wheel on the first whiteboard (cave wall), so don’t forget its value. Have one at home and some in the office. You will end up surprised just how valuable something this erasable slate can become. And, if expense is not really a barrier, employing a whiteboard that records and prints your brainstorms is the ideal of both worlds.
Many Brains Makes Lite Work – Proverbs says that “in many councilors there is certainly wisdom”. In marketing the identical holds true. There is certainly just no substitute for objective filtering brought on by multiple minds taking a look at multiple ideas. The mass mind meld usually works best at the beginning of the brainstorming process because a group of people can often generate rapid fire ideas to start the process. After the shotgun of thoughts, words and ideas is placed on paper or whiteboard, the process of narrowing down the winning ideas begins. Give and take in addition to healthy debate and interaction likewise helps using this process.
But bear in mind, it’s best to get a team leader within this process. When there is no one to direct the concept stream it is possible to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, usually have a goal in mind for your ideas. Consider, “exactly what is the purpose of these ideas?” Ask, “How can we provide you with new products or services from what we learn and find out?” And primarily, let the outcomes speak by themselves. The final in the process may be different compared to beginning so don’t be ynqnob to change, stop, drop or add new goods and services when the storm is finished. Brainstorming, like a storm, takes on a life of its very own-so let File A Patent do just that.
Don’t Forget about the Customer – The most effective products and services are customer driven, not company driven. Soliciting ideas from your internet site, comment boxes and focus groups are critical. As an example, one company I dealt with had a tough time selecting a product or service color. So, a basic survey with 3 to 5 color choices as well as a radio button selection interface was all we necessary to gain feedback from web customers. Because your web site is working 24/7, let it end up being the way to obtain free researching the market. Employing a professional focus group marketing company may be cost prohibitive, so utilize calls for your current customers, website surveys and industry events being a supply of decision data. So try it out and go find the right place, timing, whiteboard and brain trust. Then, let the thoughts begin!