What’s the quickest approach to get more new patients to your practice? Every practice owner wants the easy answer so when the telephone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead find an online medical marketing firm that provides value. Ask these 5 questions.
Do they measure success in terms of trackable new patient leads?
Do they charge month to month or lock people into long-term contracts?
Can they provide proof the service(s) generate more new patient calls?
Will they be transparent or do they really hide fees?
Do they manage your marketing for you?
See below for your details on each.
1. Do they really measure success in terms of new patient leads?
If you own a practice, the objective of medical marketing is always to do just one thing, which is to get more new patients calling or emailing your practice. It’s not to the quantity of ad impressions or Google views, branding, or page impressions or even total number of calls you obtain. None of these things can be changed into new patients and sales.
Most medical marketing firms attempt to bury you in data about items that has no tangible benefit. Some will even have you put special coding on your own website throwing off your current marketing metrics. Instead look for a marketing firm that uses call tracking and form fill tracking to accurately figure out how many NEW Patients contact you each month.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts ought to be a large red flag. It’s a sales strategy to sell something people would want to dump inside a month or two that keeps you spending money on 6-one year for a thing that does nothing. Ensure that you pick a medical marketing firm that charges on the month to month basis. Like that, they’ll must carry on and earn your company each month.
3. Can they supply proof the service(s) generate more new patient calls?
Ever endured someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you should know is the fact none of these work and something is even illegal. There is certainly zero proof that using these marketing tools will attract one particular new patient. However, there is a lot of evidence these are just methods to charge your practice for services that do nothing.
Geo-fence display pushes texting in the market to prospects driving by your practice. Which is not only annoying, and when it worked would mess with the scheduling. The truth is, it doesn’t generate leads. Smart idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for most local businesses but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and a lot of evidence they’re a total waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service functions to generate new patient leads and after that speak to a few clients who’ve tried it.
4. Are they transparent or do they really hide fees?
With regards to price you’d like to know what you’re spending money on, right? Yet a standard ripoff strategy in the market is always to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then this firm refuses to completely provide information on how much of that cash will actual AdWords spend versus into their pockets.
The only transparent method to charge for medical PPC is always to charge a monthly management fee and then have you pay the AdWords spend directly on your credit card. This way you know precisely how much you are make payment on marketing firm to handle your medical PPC and exactly how much visited Google’s AdWords.
5. Do they manage your marketing for you?
There are a lot of low-cost internet marketing services available that offer you access to software so you can manage your marketing yourself. For example, there are a couple of companies that sell online review software, and almost none that train your team using it and ensure it’s helping you.
Getting use of powerful website marketing tools is great, theoretically, in case you have a Ph.D. in internet marketing and 40 hours every week to spare. On the other hand, if you already have work helping patients, these are just a large total waste and cash.
Be sure to check the marketing firm does the work, so you can concentrate on everything you do best that is helping patients. What’s the fastest way to attract new patients? Ensure for each dollar you put money into lead generation you’re qafkfk leads along with a positive ROI. It’s so easy. And avoid each of the nonsense about geo-fence displays, retargeting, banner ads and other things which does nothing to your medical practice.